![]() ![]() Via GIPHY Lesson 3: Marketers should use language for what it was made for So, be sure to stand on your desk and look at the world with a different view! Companies will appreciate these unique approaches and thinking out of the box. This might encourage brands to bring their business to your agency specifically. In a world that’s saturated with information about everything, new ideas are a much welcomed breath of fresh air.Īdditionally, having a unique and creative approach can help make your marketing agency stand out above the sea of agencies within your industry. Marketers need to practice having a new perspective to approach their tasks with a fresh view - like in their campaign ideas, for example. His method in this ‘madness’ is that people sometimes need a new perspective, especially if they want to find their unique voice. Why, you ask? Well, as Mr Keating said, “I stand upon my desk to remind myself that we must constantly look at things in a new way.” Via GIPHY Lesson 2: Marketers should stand on their desksĪnother iconic scene from the film is one where Mr Keating climbs onto his desk and then encourages the students to do the same. Thus, marketing professionals need to always be aware of new opportunities and not be afraid to seize them. These ideas can then be used to make a wonderful new ad campaign, or found a new business venture. This is all about finding new ideas and taking a chance with them. ![]() Marketers need to be on the lookout for opportunities and seize their moments. ![]() The take away from this lesson was that they boys needed to seize the day - or rather, their opportunity to make their lives great. The scene ends with Keating whispering to the class “Carpe Diem”. ![]() He takes this opportunity to introduce himself in this strange way, addressing the fact that he is also an old student. Let’s find out how marketers can break the status quo: Lesson 1: Marketers should seize the dayĭuring the first lesson, Mr Keating, the eccentric teacher (played by Robin Williams), starts his lesson by quoting the first line of the infamous poem O captain! My Captain by Walt Whitman. So, how can this film in particular offer inspiration and provide tips to marketers? Part of the reason as to why this film was such a big hit is because of the relevance it has shown throughout the years - making it a timeless favourite that continues to inspire. The friends’ lives are changed through the lessons that the individual teaches them, which includes taking the opportunity to pursue their dreams and be true to themselves. The group soon learns that they also have a new English teacher who was a former student. John Keating: 'Then you have to talk to him before tomorrow night.If you haven’t watched this film before - or if your memory is a bit rusty - here are the main points:Ī group of boys meet at their all-boys preparatory school and bond over the pressures that they face from their parents to succeed. What about the play? The show's tomorrow night!' John Keating: 'You are not an indentured servant! It's not a whim for you, you prove it to him by your conviction and your passion! You show that to him, and if he still doesn't believe you - well, by then, you'll be out of school and can do anything you want.' They're counting on me he'll just tell me to put it out of my mind for my own good.' Neil Perry: 'I know what he'll say! He'll tell me that acting's a whim and I should forget it. You have to show him who you are, what your heart is!' Now, I know this sounds impossible, but you have to talk to him. You're playing the part of the dutiful son. John Keating: 'Then you're acting for him, too. Neil Perry: 'I can't talk to him this way.' John Keating: 'Have you ever told your father what you just told me? About your passion for acting? You ever showed him that?' We- But he's planning the rest of my life for me, and I- He's never asked me what I want!' I- But he doesn't know! He- I can see his point we're not a rich family, like Charlie's. He's making me quit the play at Henley Hall. “Neil Perry: 'I just talked to my father. ![]()
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